Over the World Wide Web, there is a continual influx of information over the internet highway, including, most recently, a trend in fashion blogging. Currently, there are hundreds of new fashion blogs being created everyday, and over millions of already created websites. With these massive amounts of people posting their opinions on style, how can you stop wasting your time reading useless fashion blogs? Is there anyway to separate the quality blogs from the irrelevant ones? This review of five top rated fashion blogs gives insight into what standards should be used in deciding which blogs are worth your time.
Fashion blogs are ranked on a 10 point scale in four areas: (1) clarity of thought, (2) timeliness, (3) relevance, and (4) degree of opinion.
Style File blog:
Total Score: 28
Style.com is a primary source and destination for where people receive their fashion news, trends, and photos of seasonal runway shows. In addition, the renown website has a chief blog site, Style File, where writers can post opinions on various aspects of fashion in a more informal setting and approach. Even though there are several writers for Style File, the writing style of this blog site is distinct and individual to Style.com’s website.
1.) Clarity of thought: 6.5. It is decent. You are able to read through it, although some postings may be a bit long-winded. Also, some entries may be difficult to understand if you don’t have a lot of knowledge of people in the fashion industry, such as Sophia Hesketh and Byrdie Bell.
2.) Timeliness: 8.5. This blog seems to lack consistency. It will have 5-6 entries in one day, and then skip three days entirely without any new posts and then continue on with 5-6 entries. This is probably because people are not working on the weekends. On the upside, it does post slightly more than the average blog, but for a blog that is on a website of considerable size and prominence, you would expect that it would.
3.) Relevance: 7. I don’t think this blog really provides any new information that is of importance or is really interesting. It attempts to draw on styles outside of the US, which can be informative, but it doesn’t focus enough fashion in the homeland. Focus of articles tends to stray away from American fashion, and stick more with foreign matters. In the past several days, there have been over five postings purely on Moscow fashion alone. This is completely unnecessary. Information can also be quite dry at times.
4.) Degree of Opinion: 6. While it does provide news, writers do not write to form their own opinions really, but just blog to create a place for viewers to post their own insights and opinions. The writers tend to say something that they feel is true, such as the “Prep School Blazer style is very trendy,” yet it still opens the discussion for debate, by asking viewers whether they agree or what their thoughts are. This makes the writer’s opinions seems inconsistent and weak. The blog would be better if the writers had a stronger point of view in their critique. It is unnecessary to ask the reader whether they agree with them or not, because the reader will post his or her opinions anyway.
Hint Magazine blog:
Hint Magazine is an online fashion magazine, where you can read fashion columns and story features with a wide ranging selection of topics including music, art, dance and, of course, fashion. It has a separate blog to informally discuss various areas of interests that cater to more independent styles and are usually humorous and entertaining to read.
Total Score: 30
1.) Clarity of thought: 8. The blog is clear to read and understand. It is written in a contemporary manner that appeals to a younger audience. There are not copious amounts of text in each entry compared to the Style File blog, and instead they include many photos and videos that go along with the postings. This makes it look less daunting to get through, which is important in today’s fast paced world of Twittering.
2.) Timeliness: 6. In an era where bloggers are uploading new entries a dozen times per day, this blog only has, on average, 1-2 posts per day. In order to maintain a blog with readers constantly tuning in, it is imperative that there are multiple entries in a short span for readers to regularly come back to.
3.) Relevance: 7. Where Style File’s subject content was entirely about the New York fashion world, this blog seems to veer slightly to the left of that direction. The information posted seems to target a more indie audience by showcasing unheard of designers, writers and artists. I found also that it seems to post a lot on Brazilian artists and designers. I am not sure if there is a correlation between the writers and Brazil for them to do so, but either way, it is a little inconsistent with balancing foreign matters. Some posts are completely irrelevant and hold no interest for me, but for those that enjoy reading about marble urinals in art exhibits and gay porn awards, this is your destination. And if you are one of those readers who enjoy this blog, good luck with letting them know your thoughts, since they have disabled the commenting feature on this blog.
4.) Degree of Opinion: 9. Writers on this blog seem to enjoy writing about what they write about. While news information can be lackluster and tedious at times, this blog tries to send out their messages in a humorous and enjoyable way. While not all of the content on this blog is PG, I did enjoy reading it, even if I wasn’t too interested in what they were actually saying.